DIELINE Awards are reviewed by a globally recognized jury of industry leaders, including trailblazers in structural packaging, design, branding, and consumer goods.

These esteemed experts bring decades of insight, creativity, and innovation to the table, ensuring that each submission is judged with precision, care, and a forward-thinking perspective. Join the ranks of visionaries who have shaped the future of packaging.

Entries are awarded based on creativity, marketability, innovation, execution, and on-pack branding. Entries to the Visual Brand Identity Systems category are awarded based on memorability, marketability, adaptability, meaningfulness, and brand story.

2025 JURY:

JURY CHAIRS

Rapha Abreu

Vice President, Global Design,
The Coca-Cola Company

Lisa Smith

Executive Creative Director, Global
Jones Knowles Ritchie (JKR)

Jason Brown

Executive Creative Director,
Pearlfisher

David Hartman

Vice-President, Creative,
Walmart

Justin lortie

CEO & Founder,
Wedge

 

FOOD

Mike McVicar

Partner & Co-Founder,
Gander

Taamrat Amaize

Chief Strategy Officer,
Collins


Jim Pietruszynski

CEO,
Soulsight, LCC

Taja Dockendorf

Founder / Chief Creative Director,
Pulp+Wire

Andrea Mastroluca

Associate Creative Director,
Auge Design

Nicole LaFave

Chief Creative Officer & Founder,
Design Womb


BEVERAGE

Kevin Shaw

FOUNDER,
STRANGER & STRANGER

Brian Roettinger

Creative Director,
PERRON-ROETTINGER

Dan Cassaro

Creative Director,
Young Jerks

Mitch Wiesen

Designer, Illustrator, Typographer & More,
Mitch Wiesen Studio

Phoebe Glasfurd

Partner, Creative Director,
Glasfurd & Walker

James Giles

Executive Creative Director,
Sunhouse


HEALTH, BODY, & beauty

Amber Asay

CEO / Creative Director,
Nice People

Christine Corey

SVP Creative + Marketing
Starface

Laura Méndez

Creative Directress,
Menta


HOME, SHOPPING, & OTHER MARKETS

Brittany Davis

Partner / Designer,
Saturday Studio


Tobacco & Cannabis

Jake Bullock

CEO & Co-Founder,
Cann

Tristan Macherel

Global Executive Creative Director,
Landor


 

Adam Vicarel

Co-founder & Creative Director,
Vicarel Studios

Han Gao

Art Director / Graphic Designer
WorkbyWorks Studio


 

Andrea Beaulieu

Founder and Creative Director,
Studio Linear


Sustainable Designs

Michelle Enright

Senior Director, Packaging Experience,
Sonos

Cory Connors

Director of Sustainable Packaging,
Orora Packaging Solutions

Tehmina Haider

Partner,
LCatterton


VISUAL BRAND IDENTITY SYSTEMS

Pete Hawkins

Creative Director,
Chase Design Group

Caitlin Kennedy Bradley

Creative Director,
Blurr Bureau

Bill Gardner

Owner and Founder,
Gardner Design and Logo Lounge


IN-HOUSE

Roy Fleeman

VP of Design,
Vacation

suzanna lakatos

Sr. Director, Barbie + Dolls Packaging Design at Mattel, Inc.
Mattell

Brandon Boston

Senior Director, Brand Design
Walmart


Limited eDITIONS

Claire Robertshaw

Executive Creative Director,
Design Bridge and Partners

Eduardo Gomes

Head of Art,
Pereira O'Dell

Chris Wilson

Founder / Creative Director
Stckmn


Private Label

Daniel Freytag

Co-Founder / Creative Director,
Freytag Anderson

Jessie McGuire

Managing Partner,
ThoughtMatter

Ryan Crouchman

VP, ECD Design,
LG2


Luxury

Natalie Alexander

Co-Founder,
Butterfly Cannon

Sam O'Donahue

Partner / Executive Creative Director,
ESTABLISHED

Léo Breton-Allaire

Partner, Creative Director,
Caserne


Design for good

Sharon Werner

Founder / Creative Director
Werner Design Werks

Shar Biggers

Creative Director and Founder,
Saleah

Russell Gong

Co-Founder & President,
Cabinet Health


Brand Partnerships & Collaborations

People Brands and Things

Founding Team,
People Brands and Things

Sophia Chang

Illustrator and designer,
Sophia chang

Kiser Barnes

Partner & Chief Creative Officer,
Red Antler


Startup Brands

Mélanie Masarin

Founder/CEO,
Ghia

Jing Gao

Founder & CEO,
FLY BY JING

Andrew Benin

CEO,
Graza

Becca MIllstein

CEO/Cofounder,
Fishwife


DIELINE Awards Concept

Jeannie Joshi

Executive Director, Corporate Marketing & Global Brand Strategy, Jeannie Joshi

Sean Adams

Dean of Visual Arts and Communication,
Art Center

Ryab adair

Executive Creative Director,
Mother Design